CHANNEL 4 ‘HUMANS’
Life imitates Art for C4’s ‘Humans’
In Channel 4 drama ‘Humans’, synthetic humans are the new must-have gadget. We brought art to life moments from the Apple store, setting up a real branch of Persona Synthetics. Curious passers came in to browse the strange world of C4’s Humans, boosting engagement and viewing figures and deepening experiences of the show.