Asset Valuation and Brand & Business Impact Modelling
Support England Netball's renewal with a major partner.
England Netball needed a fresh and updated perspective on the value of their sponsorship proposition to help renew with Vitality.
We deployed a full suite of services from our ‘Proposition’ product, to include valuation methodology, audience sizing, brand & business impact modelling and market benchmarking. This led to a refreshed valuation for the package as well as a stronger business case for renewal for Vitality – to include ROI forecasting for brand and business.
A significant uplift in rights fee as part of the renewal with Vitality as well as renewal with two other major partners.