FedEx

FedEx & UEFA Champions League Partnership – Year 1 of First Cycle

During the 21-24 UEFA Champions League cycle, FedEx became a new category partner - appointing Fuse as their official partnership agency, responsible for delivering overall activation strategy and creative assets

Challenge

As a new sponsor, our focus has been on driving brand awareness while bringing to life the broader ‘Defining Moments’ creative platform. We’ve also had to deploy our intimate knowledge of UEFA rights and processes in order to meet some ambitious timelines for all creative assets – including TV bumpers.

Solution

We developed Global TV bumper assets, managing the process from ideation through to delivery. We also created a range of hero creative assets, such as key visuals and banners, and oversaw two large-scale publisher partnerships leading to the production of two long-form content series.

Outcome

Although still early for definitive results, we were able to meet all ambitious timelines and, deliver 120+ different broadcast sponsorship assets, deployed across 61 markets and 67 broadcasters.

Key Highlights

Successfully managed the entire creative process in-house to produce four new broadcast idents while creating/executing FedEx’s digital strategy for their inaugural season activation.

0 %

Of a research survey agree the FedEx branding is well above the average benchmark for our Broadcast Sponsorship Package

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Different BSP versions created, shown across 61 markets with 67 broadcasters

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FedEx Performance Zone banners created for Publisher sites in 16 different languages and 9 different UEFA.com banners

88 %

Of a research survey agree the FedEx branding is well above the average benchmark for our Broadcast Sponsorship Package

120 +

Different BSP versions created, shown across 61 markets with 67 broadcasters

200 +

FedEx Performance Zone banners created for Publisher sites in 16 different languages and 9 different UEFA.com banners