Challenge

F1 wanted a more informed way to proactively identify and target prospective sponsorship categories and brands.  

Solution

We deployed our Category Intelligence Analysis (CIA) to provide future-facing intelligence on the sponsorship market. As result, we identified 5 sectors with high sponsorship investment potential and provided a business case for each. This included insight on audience relevance and fit with F1, brand uplift potential and an overview of category media investment in and around F1 programming.

Outcome

F1  bolstered their sales materials with CIA led insight, enabling them to target new entrants and a provide point of difference from competitor rights holders.