Challenge

Engage a young audience during in the middle of the pandemic when many traditional channels were not available.

Solution

A partnership with Twitch activated via a influencer marketing campaign using streamers from UK, DE, FR, ITA, RUS & ESP. Fuse helped plan and develop the activation strategy, including identification of influencers, provision of media assets, organisation of the running order and brief talent on key messaging for live product unboxing. 

Outcome

400K+ tuned in across six 2-hour streams, with strong engagement during the dedicated 20-min product promotion segment. 1.9M minutes watched and 14M media impressions secured.

Key Highlights

Chat messages from viewers were overwhelmingly positive towards Levi’s, helped by giving away free Twitch subscriptions to viewers. Streamers were only contracted to talk about the product for 20 minutes. However, several showcased the jeans for over 40 minutes.