Nissan Global
Formula e & City Football Group
Manage and execute high profile global partnerships combining the innovative technology of Nissan EV’s with the excitement of sport
Challenge
Get sports fans to see Nissan electrification as more innovative and exciting, enhancing perception of the brand as EV experts and tech advanced.
Solution
Use the excitement of sport to show how Nissan EV’s make you feel alive. Create cross property promotional campaigns and activations between City Football Group and Formula E to ‘Feel Electric’, such as Electrify The City.
Outcome
Product focused sport content and activations connected to wider business marketing, targeting future car buyers through bringing Nissan EV’s to top of customers minds whilst enhancing key brand metrics.
Key Highlights
Lighting the midnight streets of Manchester with a pulse-racing driving stunt featuring FE racing driver Seb Buemi and Man City manager Pep Guardiola!
of football fans perceive Nissan as a technologically advanced brand
Impressions on Electrify The City within the first 12 weeks, with the campaign still in progress!
of Formula E fans perceive Nissan as an expert in Electric Vehicles