We specialise in strategy, activation & evaluation and offer five core services:
Whether maximising your commercial and marketing potential, negotiating major contracts or planning your next big investment with a rights holder or like-minded brand. We have unparalleled access to the best data & analytics tools Omnicom Media Group has to offer coupled with a bespoke strategy process – Fusion – to help you achieve your business goals and measure success.
Whether sport and entertainment sponsorship or brand to brand partnerships, we understand that attention-grabbing creative is the lynchpin of any partnership and experience-led campaign. We also know the importance of fully integrated creative and media. Our team is an extension of our strategy hub, using our resources to identify that all important insight that sparks a great idea. From there, we can create assets and deliver across multiple channels.
Our activation teams are experts at enabling clients to get the most out of their partnership and experience investments. From PR amplification to talent engagement, major event planning to experiential, we pride ourselves on our ability to execute highly effectively campaigns across a range of tactics and channels.
Our experienced teams are adept at managing complex projects involving multiple stakeholders, including suppliers, partner agencies, rightsholders as well as senior clients. We’re used to acting as the glue within a complex network and working in a way that is organised, collaborative and client-centric.
Powered by our expertise and access to data through Omnicom Media Group, our data, insight & measurement team provide robust, data-driven intelligence throughout the partnership and experience process. From a data and insight perspective, we leverage advanced audience analytics to understand and evaluate the audience, brand and business potential of brand partnerships and experiences. Regarding measurement, we prove ROI by isolating how partnerships drive business. This enables us to uncover the long term value of partnerships and inform more effective strategy and activation.