Fuse partners with food experiences consultancy Salt in first Fuse Ventures Project
Last week saw the launch of our partnership with Salt, a hospitality consultancy that will provide brands with extraordinary food and drink experiences.
Salt believes that food is a universal language, through which brands can start conversations that will create lasting relationships. Headed up by CEO Andrew Fishwick, who himself has almost 20 years’ experience as a leader in the hospitality and entertainment sectors, the team behind Salt has a plethora of experience creating award-winning restaurant concepts, iconic events, impactful brands partnerships, immersive content and engaging ideas for brands including Lanson, Lords, Airbus Corporate Jets and Audi.
Fuse Ventures was setup in 2017 to source new, creative ways of driving partnerships with innovative commercial models. Salt is the epitome of a true partnership, bringing together the finest minds in the culinary world with expert marketing solutions.
Salt can provide brands with access to the latest in food technology and an incredible network of culinary personalities and influencers in the food space including chefs, restauranteurs, wine-makers and connoisseurs from across the world. Its partnership with Fuse and the wider Omnicom Media Group UK network gives it unrivalled access to content creators, distribution channels and measurement analytics for a holistic offering from ideation to evaluation.
Andrew Fishwick the CEO of Salt said, “Working in partnership with Fuse and Omnicom Media Group UK means that we can activate our experience and network to create meaningful human experiences in a new and revolutionary way for brands and their customers.”
Our CEO, Louise Johnson said, “In an ever-changing media and marketing landscape, experiences are becoming an invaluable way for brands to create engaging and long-lasting relationships with their audiences and meet their business objectives. Food is a universal language and has the ability to create unforgettable memories and I’m incredibly excited that Fuse has created this partnership with Andrew and the team at Salt.”