HP highlights Omen product in eSports with live monthly magazine show
Computing firm HP is leveraging a digital show to bring attention to its activity in eSports and its Omen product line, which it hopes will be embraced by gamers in the space.
The Omen eSports Report is a monthly magazine-format show that will showcase the best gamers and their machines. It was created in partnership with content agency Drum, media agency PHD UK and Fuse, which oversaw the sponsorship strategy.
It will aim to cover the world’s biggest eSports competitions, including exclusive coverage of HP’s own efforts in the scene. The 30-minute show will stream live on Twitch from Friday 29 June, following up each month with help from media partner Gamer Network. It claims these drives will help make it an authentic voice in the eSports space.
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