MARTINI

72 Hours of Racing Success for Martini

To activate Martini’s sponsorship of Williams Martini Racing for the 2016 season, we created a global cross-platform partnership with Vice, Spotify and Time Out. We centered on that most Italian of moments, the aperitivo by giving each race city 72 hours to show us their unique take on it. All the passion and flair of an F1 partner made for highly shareable content, as fans got a taste for the music, art, fashion and culture of the venue cities.