Hello good times
Building on the success of last year’s McFlurry Van campaign, we invited 16-24 year-olds to experience even more good times this summer. The McFlurry Van embarked on a two month tour, with Fuse negotiating and managing partnerships with eight of the UK’s best festivals. The activation included the latest matrix photo technology complete with confetti cannon to surprise and delight festival-goers. We produced the central ‘good times’ toolkit utilised by all McDonald’s agencies and partners on-site and online, ensuring cross-channel consistency and making McFlurry the stand-out activation at every festival.