‘Chill Your Senses’ – making Cold Brew cool
Fuse partnered with the Institute of Flavourology to create an immersive journey for consumers. We opened a unique Starbucks store for 8 evenings exclusively for influencers and Secret London guests. Inside the store we ran ‘Chill Your Senses’, completely dissecting the drink to celebrate it’s hero elements.
Guests journeyed through three playful rooms – a coffee ball pit, a refreshing ice room and finally a fur covered room to resemble the indulgence of a Vanilla Sweet Cream or Cappuccino Freddo. The finale showed how these elements came together to create the product range. We received 100% Positive Sentiment on Social Media, with a combined influencer reach of 3.4 million across social channels.