CulturallyConnected

seriously effective

Cultural interests are ever-evolving, but we’ve mastered the key areas. With a heritage in sport marketing and expertise across music, film, TV, gaming, and esports, we connect brands to what people love.

We help brands maximise their marketing investments through strategy, creative planning, and content development. Whether it’s full integration or specific services, we handle rights management, PR, and events.

By connecting brands to the things people find fun and entertaining, we increase the chances of being noticed, recognised and ‘thought of’ in buying situations – the key to driving positive marketing outcomes.

Better still, we’ll ensure our clients’ campaigns are focused on making people’s cultural experiences extra rewarding, entertaining and helpful.

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our global leadership

Louise Johnson

Louise Johnson

CEO

Louise is Global CEO of Fuse, with over 20 years’ experience in sport and entertainment marketing and 11 years at Fuse. A Board Director at Omnicom Media Group UK, she champions diversity and inclusion and has been on the jury of Cannes Lions Entertainment and Sport, most recently serving as President of Cannes Lions Sport 2024.

Monica Conway

Monica Conway

CFO/COO

Monica has over 25 years of experience in marketing services. She has been with Fuse since 2014 driving international growth and leading commercial and operational excellence . She also chairs the Omniwomen UK & Allies chapter.

Gina McKinnon

Gina McKinnon

Head of APAC

Gina brings over 25 years of expertise in communication, content, sports marketing, and PR. Her work has earned her over 150 international awards, including two Grand Prix wins at the Global Festival of Media. Gina has also served as a judge at the Cannes Lions Festival of Creativity twice. In 2022, she was honored with the Campaign Asia Women Leading Change Award for APAC and the Most Inspiring Individual Award at the New Zealand Media Awards.

get in touch

United Kingdom /
Sarah Kendall

Sarah Kendall

United Kingdom

Who We Are

United Kingdom

contact details:

Contact: Sarah Kendall

Email: hello@fuseint.com

Address:

Bankside 2-3
90-100 Southwark Street
London
SE1 0SW

Brazil /
Luiz Fiorese

Luiz Fiorese

Brazil

Who We Are

Brazil

contact details:

Contact: Luiz Fiorese

Email: luiz.fiorese@fuseint.com

Address:

Rua Barão de Surui,
143 Jardim Congonhas,
São Paulo,
Brazil

Chile /
Mauricio Abeleida

Mauricio Abeleida

Chile

Who We Are

Chile

contact details:

Contact: Mauricio Abeleida

Email: mauricio.abeleida@fuseint.com

Address:

Isidora Goyenechea #3000 office S-202, las condes, Santiago,
Chile

China /
Shizhe You

Shizhe You

China

Who We Are

China

contact details:

Contact: Shizhe You

Email: shizhe.you@omnicommediagroup.com

Address:

11-15F, Eco City,
No.1788 West Nanjing Road,
Shanghai,
China

Czech Republic /
Pavel Homolka

Pavel Homolka

Czech Republic

Who We Are

Czech Republic

contact details:

Contact: Pavel Homolka

Email: pavel.homolka@fuse.cz

Address:

Lomnického 1705/9 140 00 Praha 4 – Nusle Czech Republic

France /
Cecile Ournac

Cecile Ournac

France

Who We Are

France

contact details:

Contact: Cecile Ournac

Email: cecile.ournac@fuseint.com

Address:

11-15 Avenue André Morizet
92100 Boulogne-Billancourt
France

Germany /
Yvonne Lukas

Yvonne Lukas

Germany

Who We Are

Germany

contact details:

Contact: Yvonne Lukas

Email: yvonne.lukas@fuseint.com

Address:

Zirkusweg 1,
20359 Hamburg,
Germany

Hong Kong /
Natalie Yu

Natalie Yu

Hong Kong

Who We Are

Hong Kong

contact details:

Contact: Natalie Yu

Email: natalie.yu@omnicommendiagroup.com

Address:

Unit 808, Core E,
Cyberport 3,
100 Cyberport Road
Hong Kong

India /
Jigar Rambhia

Jigar Rambhia

India

Who We Are

India

contact details:

Contact: Jigar Rambhia

Email: jigar.rambhia@fuseint.com

Address:

Omnicom Media Group
Third Floor, Omnicom House,
Opposite Grand Hyatt Mumbai,
Santacruz East, Mumbai, Maharashtra, 400055

Italy /
Ludovica Federighi

Ludovica Federighi

Italy

Who We Are

Italy

contact details:

Contact: Ludovica Federighi

Email: ludovica.federighi@fuseint.com

Address:

Via Giovanni Spadolini
20141 Milano
Italy

New Zealand /
David Lister

David Lister

New Zealand

Who We Are

New Zealand

contact details:

Contact: David Lister

Email: david.lister@fuseint.com

Address:

Level 1 Eden 3,
16 Normanby Road,
Mount Eden
Auckland 1010,
New Zealand

North America /
Nick Anderson

Nick Anderson

North America

Who We Are

North America

contact details:

Contact: Nick Anderson

Email: nicholas.anderson@fuseint.com

Address:

195 Broadway,
New York,
NY 10007, USA

Norway /
Marius Ramdahl

Marius Ramdahl

Norway

Who We Are

Norway

contact details:

Contact: Marius Ramdahl

Email: marius.ramdahl@fuseint.com

Address:

Frøyas gate 15
Postboks 1165 Sentrum
0107 Oslo
Norway

Philippines /
Agnes Chuapoco

Agnes Chuapoco

Philippines

Who We Are

Philippines

contact details:

Contact: Agnes Chuapoco

Email: agnes.chuapoco@fuseint.com

Address:

10F, Bankmer Building,
6756 Ayala Avenue,
Makati City,
Philippines 1226

Poland /
Joanna Rozbicka

Joanna Rozbicka

Poland

Who We Are

Poland

contact details:

Contact: Joanna Rozbicka

Email: joanna.rozbicka@fuseint.com

Address:

Ibisa 14
02-812 Warszawa OMD Dom Mediowy
Poland

Portugal /
Carlota Vasconcelos

Carlota Vasconcelos

Portugal

Who We Are

Portugal

contact details:

Contact: Carlota Vasconcelos

Email: carlota.vasconcelos@fuseint.com

Address:

OMG Portugal,
Av. do Forte 6,
2790-072 Carnaxide,
Portugal

Saudi Arabia /
Rahaf Owais

Rahaf Owais

Saudi Arabia

Who We Are

Saudi Arabia

contact details:

Contact: Rahaf Owais

Email: rahaf.owais@fuseint.com

Address:

Riyadh 12214,
Olaya Street,
2nd Floor, Abdar Commercial Complex,
Riyadh, KSA

Singapore /
Rebecca Simpson

Rebecca Simpson

Singapore

Who We Are

Singapore

contact details:

Contact: Rebecca Simpson

Email: rebecca.simpson@omnicommediagroup.com

Address:

ALICE@Mediapolis,
29 Media Circle,
North Lobby,
#11-01, Singapore 138565

Spain /
Juli Ferre

Juli Ferre

Spain

Who We Are

Spain

contact details:

Contact: Juli Ferre

Email: juli.ferre@fuseint.com

Address:

Omnicom Media Group,
Calle de Mesena,
22 28033 Madrid,
Spain

For general enquiries, please contact [email protected]