Fans Don’t Just Attend Tours, They Build Them 
10/07/2026

Fans Don’t Just Attend Tours, They Build Them 
Sponsorship buys access, creativity earns attention 
16/06/2026

Sponsorship buys access, creativity earns attention 
What to do when brand ambassadors, like Cole Palmer, don’t make the cut
11/06/2026 | The Drum

What to do when brand ambassadors, like Cole Palmer, don’t make the cut
How English Football’s lower leagues became the most compelling narrative in sport
18/05/2026 | Creative Brief

How English Football’s lower leagues became the most compelling narrative in sport
FUSE STRENGTHENS MENA PRESENCE 
08/05/2026

FUSE STRENGTHENS MENA PRESENCE 

News & Views

Fans Don’t Just Attend Tours, They Build Them 
10/07/2026

Fans Don’t Just Attend Tours, They Build Them 
Sponsorship buys access, creativity earns attention 
16/06/2026

Sponsorship buys access, creativity earns attention 
What to do when brand ambassadors, like Cole Palmer, don’t make the cut
11/06/2026

What to do when brand ambassadors, like Cole Palmer, don’t make the cut
How English Football’s lower leagues became the most compelling narrative in sport
18/05/2026

How English Football’s lower leagues became the most compelling narrative in sport
FUSE STRENGTHENS MENA PRESENCE 
08/05/2026

FUSE STRENGTHENS MENA PRESENCE 
Fuse appointed as UFC’s official retained PR agency across the UK and Ireland
24/04/2026

Fuse appointed as UFC’s official retained PR agency across the UK and Ireland
A Race Around The World: Formula One and the Art of Global Reach
17/04/2026

A Race Around The World: Formula One and the Art of Global Reach
Managing Partner Luke Bliss shares his thoughts on why branding still needs a human touch
01/04/2026

Managing Partner Luke Bliss shares his thoughts on why branding still needs a human touch
A Review of F1 so far in 2026: Guide for brands navigating the landscape    
01/04/2026

A Review of F1 so far in 2026: Guide for brands navigating the landscape    
More Than Gold: The Real Wins of Milano Cortina
17/03/2026

More Than Gold: The Real Wins of Milano Cortina
Managing Director, Lucy Basden-Smith, shares her thoughts on International Women’s Day    
09/03/2026

Managing Director, Lucy Basden-Smith, shares her thoughts on International Women’s Day    
International Women’s Day: A moment to reflect
07/03/2026

International Women’s Day: A moment to reflect