Bringing Women’s Health to the Forefront: From Personal Struggles to Industry Shifts
28/05/25 | Advertising Week

Bringing Women’s Health to the Forefront: From Personal Struggles to Industry Shifts

Louise Johnson

Global CEO

For too long, women’s health has been overlooked in the workplace. While there’s been progress, we’re still only just beginning to have honest conversations about the impact of menstrual health, menopause and the broader impact of female wellbeing on women’s work lives.

At Fuse, we were proud to work with Vodafone and the Welsh Women’s Rugby team on a campaign to launch a menstrual cycle tracking tool, a great example of how sport can lead the way in putting women’s health front and centre. The Women’s Euros this summer represents another platform to push these conversations further and shine a light on the real, lived experiences of women, both on and off the pitch.

We must move beyond tokenism and actively create environments where women feel in a safe space to discuss their health without fear of stigma or professional impact. That means more inclusive policies, from flexible working that reflects hormonal health, to better education for managers, and clear support systems in place.

Future female workforces will expect this as standard, not as a perk. It’s time we caught up. The talent is there, and the ambition is there, but we need to meet it with structures and support that allow women to thrive throughout every stage of their career.