Barclays
ANNOUNCING BARLCLAYS WSL AND PREMIER LEAGUE RENEWALS
Fuse designed and delivered a strategic PR campaign to announce the renewals of Barclays WSL and Premier League partnerships.
Challenge
Generate mass awareness of Barclays continued commitment to both the men’s and women’s game through earned media coverage of the bank’s WSL and EPL partnership renewals.
Solution
The co-ordinated deployment of written and visual media assets combined with strategic broadcast opportunities to service the full suite of men’s and women’s football press.
Key Highlights
Ex-Arsenal and England legend Kelly Smith joined spokespeople from Barclays, The FA and the Premier League at a girls’ football session in Gunnersbury Park to land grassroots messaging with press including BBC Sport, Sky Sports News, ITV London and the Associated Press.
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Pieces of earned media coverage in major sports titles including The Telegraph, the Guardian, BBC, ITV and Sky Sports News
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Of coverage landed Barclays key messaging around levels of investment and supporting grassroots
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