Challenge

Craft an immersive branded experience in Budapest that captivates a worldwide audience of clients and employees, elevating Enterprise’s client relationships and aiming to surpass the success achieved in Seville 2022.

Solution

Fuse curated a 2-day captivating experience featuring bespoke airport transfers and accommodation at the luxurious 5-star Intercontinental Hotel. Our guests enjoyed an exclusive experience with a private branded entrance, full access to the Club Lounge offering complimentary gourmet food and drinks, a dynamic business event, and premium hospitality in the branded Europa Lounge.

Outcome

167 guests in attendance across 15 global markets and 87% of guests had an improved perception of Enterprise Rent-A-Car as a result of the programme.