Challenge

Build the brand’s awareness and consideration trajectory in owned and franchise European markets while creating a centralised activation solution that delivers for core markets.

Solution

A 360 partnership with Bleacher Report across web, digital and social – from homepage takeovers on match day, B/R Football App ownership and the creation of a bespoke content series. This was supported by a UEFA channel content series and local PR activations.

Outcome

60m reach contributing to increasing brand awareness, sentiment and consideration.

Key Highlights

Reactive social content achieved the platforms highest ever results for branded social and the ‘Mission: Create’ content series won the ‘Best Branded Content’ award at the Football Content Awards in 2021.