Luke Bliss, Managing Partner at the sports and entertainment agency Fuse, reckons that tips from the pros can only get you so far. “You often hear stories of community leagues where the player with the least knowledge of football, and indeed the least interest in the data, is inexplicably leading the pack,” he says. “The bigger challenge is keeping the casual fan engaged for the entire season.”
“FPL has the unique ability to appeal simultaneously to avid players (the data-nerds) and the casual fan,” he says. “The user experience has become much simpler over time; the ‘mobile-first’ approach to the platform has made FPL accessible to anyone, anywhere, anytime.”
