Global Sport and Entertainment marketing agency Fuse has been appointed by British Gas as their agency for its partnership consultancy and activation. British Gas joins Fuse’s roster of clients that include PepsiCo, Vodafone, Nissan, Enterprise, FedEx and Just Eat.

Fuse has been working closely with British Gas for the past eight months to secure its return to the sports partnership industry, negotiating major deals with the Scottish Rugby Union, the Scottish Football Association as well as Team GB and ParalympicsGB – the latter two announced earlier this week.

Victoria Chew, Managing Partner at Fuse said: “The prospect of working with new clients is always exciting, but especially so with a brand like British Gas, re-entering the partnership world with big ambitions.

“We are proud of the work we have delivered so far and are delighted to now be able to bring to life the partnerships creatively. We look forward to working with British Gas to achieve its business goals internally and externally, by leveraging such an exciting portfolio of rights.”

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