20 March 2025, Oslo, Norway: Leading global sports and entertainment agency Fuse, part of Omnicom Media Group, has announced Marius Ramdahl as Head of Fuse Nordics. The creation of the new regional role follows the recent expansion of Fuse into Sweden and Finland. Through Fuse, OMG will leverage the growing potential of sports and entertainment marketing in the Nordics, offering consultancy services to support brand advertisers with their partnership needs.
Ramdahl has been selected to lead the regional Fuse business unit from Oslo; the appointment will be an additional remit to his successful six-year tenure as Managing Director of Fuse Norway. The Norwegian office has already gained significant recognition by winning gold at the global Festival of Media and Sabre Awards, as well as gold in the Gullblyanten, Medieprisen, and Sponsor & Eventprisen competitions.
CEO of Omnicom Media Group Norway, Espen Klepper, is particularly pleased that his Norwegian colleague has been chosen to lead Fuse in the Nordic region. “I have nothing but praise for Marius, and there is no doubt that what we have achieved in Norway so far has been a fantastic success. We clearly see that our clients are increasingly looking for ways to engage more deeply with their audiences, and sports and entertainment are platforms that truly deliver on this. The launch of Fuse in the Nordics will undoubtedly strengthen our commitment to bringing brands closer to people through the things they love,” says Klepper.
Ramdahl himself is excited about the new challenges: “It has been an absolute pleasure to lead Fuse in Norway from the very beginning, and I look forward to the challenge of a broader presence in the Nordic market. Many of our clients operate across borders, so we look forward to offering them a wider range of services in the region while also helping to elevate local brands in each country through the power of sports and entertainment.”
The sponsorship market in the Nordics amounts to over 20 billion NOK, with the majority of investments directed toward the sports category. “With our holistic approach to commercial partnerships, combined with our extensive international experience, we are aiming to take a leading position in the Nordic market. We are proud of what we have achieved in Norway so far and are highly motivated to build on this success in our new markets,” Ramdahl concludes.
Commenting on the Nordic launch, Louise Johnson, Global CEO of Fuse, stated: “Our extended coverage in the Nordic region is a crucial strategic move for Fuse – not only to enable us to leverage the significant opportunity we see in this region, but also to deliver more to the existing Fuse client base – many of which require regional support. As part of OMG, Fuse is uniquely positioned to unlock the potential in this region: combining the group’s leading data and technology capabilities – – powered by the industry-leading Omni open operating system – with our expertise in connecting brands to culture through effective partnerships truly sets us apart.»
Fuse recently launched in Sweden and Finland, led by Chris Drake and Sanna Tamminen, respectively.
