Fuse’s James Venn Comments on Netflix’s Earnings Growth Driven by Live Event
23/01/25 | City AM

Fuse’s James Venn Comments on Netflix’s Earnings Growth Driven by Live Event

By James Venn

Group Director

James Venn, Group Director at Fuse states,

“Advances in streaming technology have allowed Netflix to carefully enter live sports, prioritising key events with massive viewership potential. These moments, or ‘not-to-be-missed’ cultural phenomena, attract audiences at scale.

Netflix’s live events create major revenue opportunities through its 2022 advertising model and its ability to drive subscription growth. Advertisers follow audiences and benefit from Netflix’s data-driven personalisation, audience segmentation, and real-time measurement—positioning live sports as a powerful tool to engage viewers and drive growth for the platform.”