Managing Partner James English comments on how WWE rights broadcasting is benefitting Netflix
04/02/25 | Sportcal

Managing Partner James English comments on how WWE rights broadcasting is benefitting Netflix

By James English

Managing Partner

James English, Managing Partner at Fuse states,

“The expansion of Netflix’s live sports portfolio will change the way fans consume sport. The number of subscriptions required to view sports is growing, and while multiple broadcasters for the same sport has long been common in the US – the NFL is already shown across seven different broadcasters – in Europe, it’s traditionally a different story.

People in Europe are accustomed to paying for fewer big subscriptions to watch all the sports they love, but Netflix is further challenging the status quo. Netflix will shift things further – because it has access to a vast amount of data. In a world where AI is accelerating personalized content for fans, Netflix is in a strong position to offer levels of personalization for fans that they’ve not previously experienced.

Brands now need to get their paperwork in order, to ensure their contractual rights are updated and reflective of the shift away from traditional broadcasters.

It’s also never been more important to revisit media strategies to jump on this growing trend. For the wider market, many rightsholders will welcome the arrival of Netflix on the scene – as another bidder will mean more competition in the market.”