My role at Fuse unites two of my biggest passions – music and football! I work in the Entertainment team, spending the majority of my time working on the Opening Ceremony (OC) of the UEFA Champions League Final with our wonderful Pepsi clients.
Specifically, I coordinate the promotional elements for the event. This involves working with a variety of stakeholders including Pepsi, the OC artist team and UEFA on the delivery of a robust organic and paid social campaign, as well as facilitating global PR engagements.
I also support the wider team on performance planning and logistics, talent team and rights holder liaison and on-the-ground event operations.
What I love about Fuse is the drive and tenacity of the people, who have a shared vision to deliver the very best for our clients. There’s a strong sense of community amongst all colleagues and I particularly enjoy getting involved in Tuesday lunchtime run club and the occasional Thursday drinks!