Increase sponsorship awareness, brand equity and grow short term sales for Pepsi, Lays & Gatorade.
Helped PepsiCo embed the UCL partnership globally which is now activated by 100+ markets. Developed a 360 activation programme, spanning retail, content, experiential and corporate guest entertainment. Managed all contractual tickets and hospitality inventory across 100+ markets for six seasons. Delivered six UCL Final programmes including end to end guest programme management and fan engagement activation the Champions Festival activation.
Delivered over 1bn UCL related on-pack promotions, managed by our bespoke global asset management system. Unlocked 350,000+ POS displays across global retail stores. Welcomed over 1,100 guests to each UCL Final in a fully hosted programmes.
PepsiCo is the most active brand in UCL history. 23% YoY increase in experiential fan engagement. Strengthened presence within the elite footballing landscape by signing a 5-year deal to sponsor UEFA Women’s football.