Founded in 2008


Founded in 2008 by the late David Pinnington, we continue his legacy and the culture he built every day. Constantly moving forwards, striving to lead from the front and always pushing the boundaries.

It’s what allows us to attract some of the best talent in the business and it’s why clients trust us to navigate and execute their domestic and international sponsorships year on year.




Fusers have an entrepreneurial spirit, we won’t settle for second best and we will certainly question the status quo


We love what we do, we are committed to delivering our best work, every single day


We are trusted by our clients and partners in a way few agencies are


We value teamwork above all else because working together always brings better results


We offer much more than your typical sport and entertainment agency, but it’s not just the work for our clients that sets us apart.



We are proud that 60% of our Board are female


Multicultural by 2023

Fuse is an inclusive agency and we are committed to our diverse recruitment strategy.


D&I Advisory Teams

Our OMG Diversity & Inclusion Advisory teams drive change in the following areas: LGBTQ+, Age, Parents & Carers, Mind, Gender, Multicultural, Social Mobility and Disability.


Working Parents & Carers

Our range of benefits ensure we are supporting all Fusers to allow for a great work/life balance.

Powered by Omnicom, we’re plugged into the most contemporary thinking and capabilities in modern marketing, helping our clients meet the demands of an increasingly complex landscape.



Louise has over 20 years’ experience in sport and entertainment marketing. She is a Board Director for Omnicom Media Group UK, sits on Omnicom’s Diversity & Inclusivity Steering Committee and is an active ExCo member at WACL (Women in Advertising & Communications Leaders). Louise leads the Global business across the Fuse network covering 10 markets.

Louise Johnson


Sarah has 20 years in sport sponsorship and has spent the past seven years at Fuse in a variety of leadership roles. She currently leads the 100-strong agency in the UK and presides over our roster of clients in sport and entertainment.

Sarah Kendall

Managing Director

Monica is a qualified ACA with over 25 years of experience in marketing services. She has been with Fuse since 2015 and played a role in our UK and international growth strategy. She also sits on both the Omniwomen & Allies UK committee and OMG UK Women’s Advisory Group.

Monica Conway


Alex joined Fuse in 2014 and kick started the agency’s strategy services in 2017. His current remit spans commercial strategy, product development and the agency’s broader strategy service across brand and rights holder clients.

Alex Charkham

Chief Strategy Officer

James has deep sport experience, to include tenures at LOCOG and TEAM. He joined Fuse in 2014 and has overseen the growth and development of our client portfolio that includes Nissan, Vodafone, McDonald’s, Enterprise and PepsiCo.

James English

Managing Partner, Sport

Victoria Chew

Managing Partner