Brands
01We plan and activate our clients’ investments in sport and entertainment partnerships. Some clients use our full integrated proposition, others need specific services.
Helping brands indentify where to play and how to show up in sport and entertainment
Strategy
Creative & Planning
Big ideas and tactics conceived in conjunction with an effective media plan (with an emphasis on digital)
Content & Asset Development
Building creative assets across a range of offline and online channels
Rights Management, Activation, PR & Events
Managing the breadth and depth of sponsorship investment, from overall rights delivery to services such as PR and major event planning
Measurement & Evaluation
Measuring outputs and outcomes across media, brand and business KPIs
RIGHTS HOLDERS
02Our consultancy service, Fuse Ignite, is designed to accelerate commercial success. Ignite blends our rich heritage in ‘understanding what brands want’ from sponsorship with Omnicom group powered expertise. Our growing suite of products, that includes ‘Proposition’ and ‘Digital’, offer a distinctive service within a cluttered consultancy space.
PROPOSITION
Proposition is designed to help rights holders create stronger business cases for sponsorship through data, analytics and ROI modelling
Digital
Our digital offering is designed to close the ‘digital gap’ in sponsorship. This enables rights holders to create partner packages based on business objectives and audience insight.