Services

Brands

01

We plan and activate our clients’ investments in sport and entertainment partnerships. Some clients use our full integrated proposition, others need specific services.

See our work with brands

Strategy

Helping brands indentify where to play and how to show up in sport and entertainment

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Creative & Planning

Big ideas and tactics conceived in conjunction with an effective media plan (with an emphasis on digital)

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Content & Asset Development

Building creative assets across a range of offline and online channels

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Rights Management, Activation, PR & Events

Managing the breadth and depth of sponsorship investment, from overall rights delivery to services such as PR and major event planning

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Measurement & Evaluation

Measuring outputs and outcomes across media, brand and business KPIs

See case studies…
D I G I T A L E T H O S & B E H A V I O U R S

Helping brands indentify where to play and how to show up in sport and entertainment

Strategy

See case studies…

Creative & Planning

See case studies…

Big ideas and tactics conceived in conjunction with an effective media plan (with an emphasis on digital)

Content & Asset Development

See case studies…

Building creative assets across a range of offline and online channels

See case studies…

Rights Management, Activation, PR & Events

Managing the breadth and depth of sponsorship investment, from overall rights delivery to services such as PR and major event planning

See case studies…

Measurement & Evaluation

Measuring outputs and outcomes across media, brand and business KPIs

RIGHTS HOLDERS

02

Our consultancy service, Fuse Ignite, is designed to accelerate commercial success. Ignite blends our rich heritage in ‘understanding what brands want’ from sponsorship with Omnicom group powered expertise. Our growing suite of products, that includes ‘Proposition’ and ‘Digital’, offer a distinctive service within a cluttered consultancy space.

See our work with rights holders

PROPOSITION

Proposition is designed to help rights holders create stronger business cases for sponsorship through data, analytics and ROI modelling

Brand & Business Impact Modelling

Creating a compelling business case, grounded in data and analytics, that strengthens your sponsorship proposals

Asset & IP Valuation

Robust and fair media and asset valuations, using our proprietary methodology and OMG rates.

Measurement & Effectiveness

Demonstrating the long-term sales and ROI a sponsorship has on a brand. Built for your contract renewals.

Partnership Strategy

Transforming your partnership offering to thrive in a fast-moving and challenging landscape

Digital

Our digital offering is designed to close the ‘digital gap’ in sponsorship. This enables rights holders to create partner packages based on business objectives and audience insight.

Strategy

Assessing the relevance, sophistication and modernity of your digital sponsorship rights.

Planning

Building relevant digital packages for your partners based on business objectives, category insights and audience behaviours – thinking more like a publisher, less like a rights holder.

Monetisation

Helping you better understand and monetise your digital inventory driven by our expertise in digital valuation.

Measurement

Building relevant measurement frameworks that successfully connects media performance to business outcomes.