I am incredibly fortunate to combine my two passions within my role at Fuse: Music and Football. I lead the Pepsi UCL Final Kickoff Show account, the music performance that takes place before the Champions League Final.

My key responsibility is to lead my fantastic team across our key work streams: Performance Planning, Promo and Talent logistics. The role is varied, with two days never being the same. We have also been fortunate in working onsite in some amazing markets: from Paris to Istanbul.

I am excited to step into my new promoted role within the Entertainment as a Senior Account Director, continuing to lead the Kickoff Show team while using my Youth Marketing expertise to drive new business for Ents team.

Aside from my day-day, I am part of Omnicom’s Black Together UK Senior Leadership role. The ERG aims to develop, foster and shine a light on Black talent within all Omnicom agencies. Some of our recent initiatives have included Speed Networking and our inaugural Black Together Awards during Black History Month – recognising and celebrating Black talent within the company.

I have been able to take advantage of some of the great career development programs across Omnicom. I was part of the BRIM (Black Representation in Marketing) Sponsorship program. I worked with my Sponsor to develop my confidence and increase my visibility within the business. With my recent promotion and work within Black Together as examples of my development, I credit largely the BRIM sponsorship for this and will encourage people to get involved in the 2024 cohort.