Max Goodbourn, senior PR manager at Fuse states: “Given the focus on darts players’ hands during matches, there is also ample opportunity for jewellery and watch brands to become sponsors of players in future tournaments. For example, Adrian Lewis was spotted wearing a Rolex.

“On a more strategic footing, darts is now attracting a younger crowd but the longevity of player careers, compared to footballers for instance, means darts makes way for different generations of fans, as well as the potential for long-term player partnerships that can be very effective at driving association (think Lineker and Walkers).

“With 2.62 million tuning in for the Cross vs Littler match, surpassing major sporting events like The Ashes and Ryder Cup, the sponsorship potential for the sport could be on a remarkable trajectory.”

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