This week we continued on Fuses path to world domination, this time in LA.
As part of our partnership with Klarna and Angel City we held an event at the Banc of California to mark Women’s History Month.
The evening included two panels, the first with players Sarah Gorden & Cari Rocarro and the second with investors Shannon MacMillan & Robyn Ward who were joined by Klarna’s own Raji Behal. Throughout the evening they spoke about female empowerment, gender equality and the importance of role models in both sport and business. Guests included key media, Klarna Business clients, ACFC competition winners & season ticket holders. Angel City continue to be a club that aren’t afraid to speak up. There was no hesitation in letting all of the talent speak openly about their experiences in the NWSL and the ongoing fight for increased pay, which we know many rights holders would shy away from!
Following on from the event we have a series of social content going out with players & Angel City, media coverage with The Athletic & Forbes and a media partnership with female founded US women’s sports publisher ‘Just Women’s Sports’. Earlier this month we also announced the extension to the deal with Klarna also now being the training kit partner, which you can see the team sporting in the images attached.
Fuse have delivered all event production & programming, rights & talent management, media, social & content.