The culture at Fuse is something I have always been blown away by. When everyone in the workplace has an invested interest in each other’s personal and professional success, trust and collaboration can thrive. This, ultimately, is how Fuse is able to create innovative, industry-leading campaigns – it starts with the people.
With this unwavering support, I have been able to work on projects that I once could only dream of working on. My day-to-day now involves being a key contact and liaison for the partnership between Nissan and City Football Group, a relationship which has flourished for almost a decade now. The end-to-end management of rights delivery has enabled me to work with Manchester City on campaigns such as ‘Be More Pep’, starring all-time great Pep Guardiola, as well as a few of the players in social content. It’s also exciting when we engage with the other clubs in the group, including New York City FC and Yokohama F Marinos, as it highlights the scale at which Fuse is competing in the sports industry.