Weekend Extend

What can a tea do for you? How about top up the weekend? In partnership with Dojo, we helped Lipton serve up eight Monday morning events, extending the weekend for lucky participants. With morning raves, VR art, and sunrise photography, we gave everyone a little more of a great thing. Total campaign reach hit 6,279,000 and event ticket sales broke KPIs by 35%.

See similar projects
Similar projects