Challenge

Generate mass awareness of Barclays continued commitment to both the men’s and women’s game through earned media coverage of the bank’s WSL and EPL partnership renewals.

Solution

The co-ordinated deployment of written and visual media assets combined with strategic broadcast opportunities to service the full suite of men’s and women’s football press.

Key Highlights

Ex-Arsenal and England legend Kelly Smith joined spokespeople from Barclays, The FA and the Premier League at a girls’ football session in Gunnersbury Park to land grassroots messaging with press including BBC Sport, Sky Sports News, ITV London and the Associated Press.