Panini
The FA
We were tasked with creating a special moment for Panini’s launch of the first-ever UK female domestic football sticker collection. Fuse PR utilised talent time with Lionesses Chloe Kelly and Nikita Parris with connections across National sport, online and lifestyle titles as well as talent/influencers to secure coverage of Panini’s bespoke event at the National Football Museum.
Challenge
To deliver a landmark event for Panini and showcase their support of the women’s game. Media and influencers gathered at Manchester’s National Football Museum for the official launch of the first ever UK female domestic football sticker collection
Solution
To promote the historic collaboration, Fuse extended the story with talent interview time, broadcast opportunities, album gifting and distributing an FA and Panini branded press release to a multitude of media publications.
Outcome
As a result, this has successfully generated:
•178 Pieces of coverage
•2.1b editorial reach
•152 Albums gifted to influencer journalists and media platforms
•39 pieces of national broadcast coverage
•81 pieces of social media coverage showcasing the event