Vodafone’s PLAYER.Connect campaign used landmark technology that allowed the Wales Women’s Rugby team to analyse how the menstrual cycle impacts performance, wellbeing and recovery. We were tasked with extending this story with PR, by creating newsworthy assets and engaging a range of media demographics.
To elevate and showcase Vodafone’s steadfast commitment to advancing women’s health in sports through their long-term technology-based platform – Player.Connect.
With the platform utilised ahead of and throughout the Women’s Six Nations and beyond, we produced a series of emotive video/photo/written assets with the Wales Women’s team and set up media interviews to discuss the benefits and what the technology could mean for the future of women’s sport.
The story generated 212 pieces of news coverage with 100% brand attribution. Highlights included heavily branded features in Women’s Health, Sky Sports and The Times, as well as broadcast features on BBC News and ITV News. Through broadcast, online and print coverage we achieved a reach of 1.2 billion.