Hummel
KIT LAUNCH CREATIVES
Concepting, designing and delivering a cross-club, local-led, creative suite for Hummel football league clubs to launch their 2021/22 home and away kits
Challenge
Provide a creative toolkit and campaign that resonated on a local level across multiple Hummel clubs for the 2021/22 football league kit launches.
Solution
We conceived, designed and produced a campaign platform that celebrated the local nature of lower league football, with a structure that allowed clubs to celebrate their culture and engage the fans. Our toolkit was designed for clubs to launch their kits cross-platform, working with each club to ensure every asset was personalised.The hyper-localised designs were built to live on beyond social.
Outcome
Successfully pitched and delivered the campaign to 7 clubs, delivering a campaign that resonated with fans.
Key Highlights
Several clubs named this the best and most professional kit launch they had received. With clubs really embracing the creative, Middlesbrough used it on store fronts and their e-commerce homepage and Hashtag United created a bespoke kit launch video bringing our digital assets to life.