Enterprise Rent-A-Car
UEFA Europa League Latin America Activation
Fuse took the success of our European activation with Enterprise and delivered the most ambitious and successful activation campaign by a Europa League sponsor in Latin America, ever.
Challenge
Leverage the popularity of the UEFA Europa League in key Latin American markets to increase consideration of the Enterprise brand.
Solution
A 360 media partnership with ESPN included branded content, sponsored content & a UEL Final Watch Party in Mexico City. We also delivered a series of B2B trophy events in collaboration with UEFA, in Mexico, Costa Rica, Colombia & Argentina – the first time a sponsor had taken the UEFA Europa League trophy to Latin America.
Outcome
As a result of the campaign, Enterprise was ranked 1st in brand attribution in 3 of the 4 markets amongst UEL aware fans. 68% of aware fans were more likely to consider renting from Enterprise.