Challenge

Provide a creative toolkit and campaign that resonated on a local level across multiple Hummel clubs for the 2021/22 football league kit launches.

Solution

We conceived, designed and produced a campaign platform that celebrated the local nature of lower league football, with a structure that allowed clubs to celebrate their culture and engage the fans.​ Our toolkit was designed for clubs to launch their kits cross-platform, working with each club to ensure every asset was personalised.​The hyper-localised designs were built to live on beyond social.

Outcome

Successfully pitched and delivered the campaign to 7 clubs, delivering a campaign that resonated with fans.

Key Highlights

Several clubs named this the best and most professional kit launch they had received. With clubs really embracing the creative, Middlesbrough used it on store fronts and their e-commerce homepage and Hashtag United created a bespoke kit launch video bringing our digital assets to life.