A SPORTS STRATEGY WITH A DIFFERENCE
Showcasing Klarna as the new way to shop through the power of sport
Supercharge scale and relevance of the emerging Buy Now Pay Later platform in ways true to the brand’s disruptive DNA.
Identify and collaborate with a carefully curated mix of established and emerging sports properties with a shared commitment to changing the game in their own right.
Two breakthrough sponsorships secured including a founding partnership with Angel City FC – LA’s first women’s soccer team, as well as the iconic Chicago Bulls. Ambassador deals also secured with US soccer star Christen Press alongside Bulls heavyweights Lonzo Ball and Zach LaVine.
Leveraging the intersection of sports, culture and commerce through exclusive fashion collaborations and shoppable digital & social content, while also changing the game at the source through new social impact initiatives with both teams.