Challenge

Supercharge scale and relevance of the emerging Buy Now Pay Later platform in ways true to the brand’s disruptive DNA.

Solution

Identify and collaborate with a carefully curated mix of established and emerging sports properties with a shared commitment to changing the game in their own right.

Outcome

Two breakthrough sponsorships secured including a founding partnership with Angel City FC – LA’s first women’s soccer team, as well as the iconic Chicago Bulls. Ambassador deals also secured with US soccer star Christen Press alongside Bulls heavyweights Lonzo Ball and Zach LaVine.

Key Highlights

Leveraging the intersection of sports, culture and commerce through exclusive fashion collaborations and shoppable digital & social content, while also changing the game at the source through new social impact initiatives with both teams.