8,000 Mile AUTO5GRAPH
A 360 plan to help Vodafone activate their sponsorship of the 2021 British & Irish Lions Tour, to include a world-first activation which combined Vodafone’s 5G ultra-low latency capabilities with state-of-the-art motion control technology to create: The 8,000 Mile Auto5Graph.
Use Vodafone technology to enable fans to connect with the Tour despite it being played behind closed doors and, of course, in another country.
A world first remote jersey signing, surprising four Lions superfans with the opportunity to receive their very own robotically signed Lions jersey – the player’s true autograph signed live from 8000 miles away.
98% brand attribution and 42% VTR (vs 15% brand average).
Fuse orchestrated six separate shoots around the country to underpin their technical prowess and brand positioning of ‘Together We Can’. This culminated in an appearance slot of 8 minutes for each Lion from South Africa!